### **Our Cookies Policy**
**Last Updated:** June 16, 2026
### **1. Introduction**
* **Our Policy:** This Cookies Policy explains how Force Form Fitness (“Company,” “we,” “our,” or “us”) uses cookies and similar tracking technologies when you visit or interact with our website located at https://forceformfitness.com (the “Website”).
* **Core Benefit:** Cookies help us improve the functionality, performance, and security of our Website while also providing users with a more personalized and efficient browsing experience.
* **Scope of Policy:** This policy describes what cookies are, how we use them, the types of cookies we use, how third parties may use cookies, and your choices regarding cookies.
* **Consent:** By continuing to use the Website, you consent to the use of cookies in accordance with this Cookies Policy unless you disable them through your browser settings.
### **2. What Are Cookies?**
* **Definition:** Cookies are small text files that are stored on your computer, smartphone, tablet, or other device when you visit a website. These files allow websites to recognize your device and remember certain information about your visit.
* **Core Function:** Cookies are widely used to make websites function properly, improve performance, remember user preferences, and provide analytics insights.
* **Data Logged:** Cookies may store information such as user preferences and settings, login or session details, website navigation activity, device and browser information, and analytics performance data.
* **Privacy Scope:** Cookies do not typically contain personally identifiable information unless you voluntarily provide such information through website interactions.
### **3. Why We Use Cookies**
* **Operational Intent:** Force Form Fitness uses cookies and similar technologies for several important purposes that help us operate our Website effectively.
* **Key Targets:** These purposes include:
* Ensuring that the Website functions correctly
* Improving website performance and loading speed
* Understanding how visitors interact with our storefront layout
* Enhancing the overall online user experience
* Remembering user preferences and custom settings
* Monitoring website security and preventing fraudulent activity
* **Refining Services:** Cookies help us analyze trends in website usage and allow us to continuously improve the services, product listings, and information available to our visitors.
### **4. Types of Cookies We Use**
#### **4.1 Essential Cookies**
* **Core Operations:** Essential cookies are necessary for the basic operation of the Website. These cookies allow users to navigate the Website and access core features such as secure checkout areas, shopping cart retention, and functionality required to complete actions like submitting forms or viewing product content. Without these cookies, certain parts of the Website cannot function properly.
#### **4.2 Performance and Analytics Cookies**
* **Traffic Optimization:** Performance cookies help us understand how visitors use our Website by collecting information about page visits, traffic sources, and user behavior.
* **Core Metrics:** These cookies allow us to identify the most frequently visited pages, understand how users navigate our store collections, detect technical errors or performance issues, and improve the design and usability of the Website. The information collected by these cookies is generally aggregated and does not directly identify individual users.
#### **4.3 Functional Cookies**
* **Custom Experiences:** Functional cookies allow the Website to remember choices users make, such as language preferences, region settings, or other personalized storefront features. These cookies improve the user experience by enabling the Website to provide enhanced functionality and customized features.
#### **4.4 Security Cookies**
* **Store Protection:** Security cookies help maintain the safety and integrity of the Website by detecting suspicious behavior, protecting user sessions, and preventing unauthorized access. These cookies help protect both the Website and its users from digital security threats.
### **5. Third-Party Cookies**
* **Operational Partners:** In some cases, cookies may be placed on your device by trusted third-party service providers who assist Force Form Fitness in operating our storefront, fulfillment networks, and marketing tools.
* **Third-Party Integrations:** These third parties may include website analytics providers, secure payment processing systems, e-commerce infrastructure platforms (Shopify), and security monitoring services.
* **External Policies:** These third-party providers use cookies to collect information about your interaction with the Website in accordance with their own independent privacy policies. Force Form Fitness does not control the cookies placed by third parties, and users are encouraged to review the privacy policies of these third-party providers.
### **6. How Long Cookies Remain on Your Device**
* **Cookie Lifespans:** The length of time cookies remain on your device depends on whether they are session cookies or persistent cookies.
* **Session Cookies:** Session cookies are temporary cookies that remain on your device only while you are actively browsing the Website. These cookies are automatically deleted when you close your web browser. They are commonly used to support essential website functions such as cart navigation, maintaining secure user sessions, and enabling interactive features during a single browsing session.
* **Persistent Cookies:** Persistent cookies remain stored on your device for a longer period of time after your browsing session ends. These cookies help the Website remember preferences, recognize returning visitors, and analyze long-term usage patterns. Persistent cookies may remain on your device for a set period of time or until they are manually deleted through your browser settings.
* **Duration Variations:** The exact lifespan of a cookie varies depending on its purpose, configuration, and whether it is placed by Force Form Fitness or by a third-party service provider. Some cookies may remain for only a few days, while others may remain for several months in order to support analytics, performance improvements, or user preference settings. Persistent cookies will remain on your device even after closing the browser unless they are manually removed or expire automatically.
### **7. How You Can Manage or Disable Cookies**
* **Browser Settings:** Most web browsers provide users with tools to manage how cookies are used. Through browser settings, users can control whether cookies are accepted, blocked, or deleted.
* **User Control Capabilities:** Users typically have the ability to accept or reject cookies, delete previously stored cookies, receive notifications when cookies are placed on their device, and limit cookies to specific websites or sessions.
* **Adjusting Preferences:** These settings are usually available in the Privacy, Security, or Settings section of a web browser. Users may also choose to use private browsing modes, browser extensions, or privacy tools that restrict certain tracking technologies.
* **Functional Trade-offs:** Disabling or blocking cookies may affect the functionality of the Website. Certain features, product pages, or checkout services may not operate properly if essential cookies are disabled. For example, website preferences may not be saved, forms may not function correctly, or some pages may not load as expected on your device.
* **Device Independence:** Cookie preferences are typically browser-specific and device-specific, meaning settings must be adjusted separately for each individual device or browser used to access the Website.
* **Implied Consent:** By continuing to use the Website without changing cookie settings, users acknowledge and accept the use of cookies as described in this Cookies Policy. Users who prefer not to allow cookies should modify their browser settings accordingly before using the Website.
### **8. Cookie Table**
The following list details the core cookies that may be used on the Website, including their purpose, provider, duration, and data type:
* **Cookie Name:** _ga
* **Provider:** Google Analytics
* **Purpose:** Used to distinguish users and generate statistical data about how visitors use the Website.
* **Type:** Analytics
* **Duration:** 2 Years
* **Cookie Name:** ga*
* **Provider:** Google Analytics
* **Purpose:** Used to store and count page views and analyze visitor behavior on the Website.
* **Type:** Analytics
* **Duration:** 2 Years
* **Cookie Name:** _gid
* **Provider:** Google Analytics
* **Purpose:** Used to distinguish users and collect usage data for analytics reports.
* **Type:** Analytics
* **Duration:** 24 Hours
* **Cookie Name:** _gat
* **Provider:** Google Analytics
* **Purpose:** Used to limit the rate of requests to improve website performance.
* **Type:** Performance
* **Duration:** 1 Minute
* **Cookie Name:** _fbp
* **Provider:** Meta (Facebook)
* **Purpose:** Used to deliver advertisements and measure advertising effectiveness.
* **Type:** Marketing
* **Duration:** 3 Months
* **Cookie Name:** session_id
* **Provider:** Force Form Fitness
* **Purpose:** Maintains user session and ensures the Website functions properly during a browsing session.
* **Type:** Essential
* **Duration:** Session
* **Cookie Name:** cookie_consent
* **Provider:** Force Form Fitness
* **Purpose:** Stores the user’s cookie consent preferences.
* **Type:** Essential
* **Duration:** 1 Year
* **Cookie Name:** device_id
* **Provider:** Website System
* **Purpose:** Helps identify device types for security and performance optimization.
* **Type:** Functional
* **Duration:** 1 Year
* **Cookie Name:** analytics_id
* **Provider:** Website Analytics
* **Purpose:** Tracks website performance and user interaction patterns.
* **Type:** Analytics
* **Duration:** 6 Months
* **Cookie Name:** security_token
* **Provider:** Website Security
* **Purpose:** Helps detect suspicious activity and maintain website security.
* **Type:** Security
* **Duration:** Session
* **Operational Note:** Cookies used on the Website may change periodically depending on updates to our store services, cloud analytics tools, or security features. For the most current information about cookies used by third-party providers, users are encouraged to review the privacy and cookie policies of the respective providers through their official channels.
### **9. Updates to This Cookies Policy**
* **Policy Revisions:** Force Form Fitness may update this Cookies Policy periodically to reflect changes in technology, data privacy laws, or our business practices.
* **Notification Window:** When updates are made, the revised policy will be posted on this page and the “Last Updated” date will be revised accordingly. Users are encouraged to review this Cookies Policy periodically to remain informed about how cookies and tracking technologies are managed.
### **10. Contact Information**
* **Direct Support Line:** If you have any questions about this Cookies Policy or about how Force Form Fitness uses cookies and tracking technologies, you may contact us using the information below.
* **Support Routing:**
* **Email:** Support@forceformfitness.com
* **Contact Page:** https://forceformfitness.com/pages/contact